Launching Today: Infosys Aster – The AI-Powered Marketing Suite for Engaging Brand Experiences, Increased Marketing Effectiveness and Accelerated Growth

Launching Today: Infosys Aster - The AI-Powered Marketing Suite for Engaging Brand Experiences, Increased Marketing Effectiveness and Accelerated Growth






Infosys Aster: Revolutionizing Marketing with Generative AI

Infosys Aster: Revolutionizing Marketing with Generative AI

Infosys has launched Infosys Aster, a suite of AI-powered marketing services and solutions, aimed at delivering engaging brand experiences, improving marketing effectiveness and accelerating business growth. This initiative leverages over 400 assets and an ecosystem of 50+ partners to transform B2B and B2C marketing.

Engaging brand experiences

Infosys Aster uses a human experience design approach amplified by technology to create lasting connections. By leveraging advanced technologies such as Unreal Engine 3D in real time, AR/VR/XR and CGI modeling of digital twins, it offers immersive experiences that promote customer intimacy. For example, as a creative partner of an international racing giant, Infosys Aster created a holistic digital ecosystem with personalized visual experiences for different user groups, thereby increasing engagement.

Improve marketing effectiveness

The suite combines creative content and services amplified by generative AI, intelligent recommendations from the MarTech stack, and marketing insights to deliver profitable campaigns faster. It centralizes and automates content and design operations, reducing the time and cost of campaign activation. AI capabilities, powered by Infosys Topaz, enable brands to improve channel effectiveness by analyzing performance data and adapting strategies in real time.

Accelerate efficiency for business growth

Infosys Aster helps businesses create shared digital foundations by integrating MarTech and enterprise systems, opening new avenues of value for sales and marketing. AI-driven analytics and customer insights enable marketers to increase customer lifetime value by personalizing interactions, nurturing meaningful conversations, and capturing high-quality leads. For example, a retail chain used Infosys Aster's AI-powered insights to develop their app-based promotional loyalty program, which resulted in increased sales.

Testimonials and perspectives

Satish HC, EVP and Co-Head of Delivery at Infosys, said: “Our customers want to exploit new avenues of growth while deepening customer intimacy, efficiently, in near real-time. » Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys, added: “Businesses need marketing to be their primary engine to reimagine the customer experience and drive growth. »

Peter Bendor-Samuel, founder and CEO of Everest Group, noted: “AI presents immense value to marketers, from hyper-personalization to improving efficiencies and effectiveness through insight generation, creative workflows and customer support. »

Partnerships and ecosystem

Infosys Aster has cultivated world-class digital agencies, proven AI capabilities, deep industry experience, decades of delivery excellence and a diverse ecosystem of partners. WongDoody, Infosys' creative digital innovation agency, brings together unique capabilities in creative consulting, experience design, immersive experiences and futuristic marketing.

Björn Schick, Chief Experience Officer and Executive Board Member of smart Europe GmbH, said: “At smart Europe, we share a similar set of values ​​with our strong partner Infosys Aster, which prioritizes individual customer experience through sustainable concepts and the appropriate use of technology. »

To learn more, please visit: Infosys Aster

About Infosys

Infosys is a global leader in next-generation digital services and consulting. More than 300 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable our customers in over 000 countries to navigate their digital transformation. With more than four decades of experience managing global enterprise systems and operations, we guide our clients in their digital transformation powered by cloud and AI.

Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY) can help your business navigate your way to your next.

Safe harbor

Certain statements in this release regarding our future growth prospects or future financial or operating performance are forward-looking statements intended to qualify for "safe harbor" under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual outcomes or results to differ materially from those contained in these forward-looking statements. Risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding the execution of our business strategy, our ability to attract and retain personnel, our transition to a hybrid work model, uncertainties economics, technological innovations such as generative AI, the complex and evolving regulatory landscape including changes to immigration regulations, our ESG vision, our capital allocation policy and expectations regarding our market position , our future operations, our margins, our profitability, our liquidity, our capital resources, our corporate actions including acquisitions, and cybersecurity matters. Important factors that may cause actual outcomes or results to differ from those implied by the forward-looking statements are discussed more fully in our filings with the U.S. Securities and Exchange Commission, including our Annual Report on Form 20-F for the financial year ended March 31, 2023. These filings are available on www.sec.gov. Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company's filings with the Securities and Exchange Commission and our reports to shareholders. The Company undertakes no obligation to update any forward-looking statements that may be made from time to time by or on behalf of the Company, except as required by law.

Credits


Launching Today: Infosys Aster - The AI-Powered Marketing Suite for Engaging Brand Experiences, Increased Marketing Effectiveness and Accelerated Growth

Virginie Majaux

“Virginie Mazaux” is a fictional character created by the Yourtopia.fr team, symbolizing a blog and social network enthusiast born in 1992 in Bordeaux. This character, imagined to represent a connected and creative generation, was designed to explore and write about various passions in the digital world. Although "Virginia" is not a real person, articles published under this name reflect the collaborative work of our editorial team, who share a common interest in communication, digital innovation and social trends. “Virginie”, as a creation of Yourtopia.fr, brings a unique and engaging perspective on the latest developments in the field of social media and blogging, illustrating the journey of a fictional blogger from her beginnings to the creation of his own blog and his collaboration with Yourtopia.fr.

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