Tinder, Hinge and other dating apps are addicting users, complaint says

Tinder, Hinge and Other Dating Apps Are Making Users Addicted, Complaint Says


The never-ending quest for love or companionship through dating apps can often seem like a never-ending cycle of swipes, matches, and disappointments. A recent lawsuit against Match Group, Inc., filed on Valentine's Day, highlights a disturbing reality: these apps are allegedly designed to be addictive, locking users into a perpetual paid loop that prioritizes corporate profits to the detriment of clients’ relational goals.

The underside of dating app addiction

The California lawsuit accuses Match Group, owner of Tinder, Hinge and other popular apps, of integrating addictive gaming features. These mechanisms would encourage users to purchase ever more expensive subscriptions to unlock “special” features, without encouraging the creation of real relationships, contrary to the company's marketing promises.

A lucrative but contested strategy

Match Group defends these accusations by asserting that their business model is not based on user engagement but rather aims to encourage real-life encounters. However, the plaintiffs argue that the apps exploit dopamine-manipulating features, turning users into true “gamblers” seeking psychological rewards.

Impact on mental health

Push notifications and incentivized rewards are examples cited by the complaint, which claim to play on users' fear of missing potential matches, punishing them if they disengage and rewarding compulsive behavior. This design could not only contribute to excessive use of applications but also have a negative impact on users' mental health.

Practical Tips for Navigating the World of Dating Apps

For those seeking love or companionship through these platforms, it is crucial to remain aware of the potentially addictive dynamics at work. It is recommended to set personal limits on the time spent on these apps and to prioritize meaningful interactions that go beyond simple swiping.

Seek balance

It's also wise to diversify the ways you meet new people, exploring real-life activities and events, which can help reduce reliance on dating apps and foster more authentic connections.


As dating apps continue to play a leading role in how people meet today, it's important to remain critical of their use and the impact they can have on our lives. well-being. By taking proactive steps to manage our engagement with these platforms, we can better navigate the complex landscape of modern dating.


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Tinder, Hinge and Other Dating Apps Are Making Users Addicted, Complaint Says

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