Digicams from the 2000s are making a comeback thanks to Generation Z: goodbye smartphones and film cameras

Digicams from the 2000s are making a comeback thanks to Generation Z: goodbye to smartphones and film cameras

SINGAPOUR — Alors que le retour des appareils photo argentiques pourrait sembler être une tendance récente, la génération Z s’est désormais tournée vers les appareils photo numériques “vintage” des années 2000 pour la dernière mode en photographie rétro. Ces appareils compacts, souvent caractérisés par un corps métallique élégant et un objectif zoom intégré, ont probablement marqué les voyages en famille de leur enfance, puisque les membres de la génération Z sont nés à la même époque. Avec plus de 75 000 vidéos publiées sur TikTok sous le hashtag «digital camera», cette tendance virale a incité CapCut, l’outil d’édition vidéo privilégié pour TikTok, à lancer de nouveaux filtres et modèles pour imiter la qualité nostalgique et granuleuse des photos prises par ces digicams. Des personnalités américaines telles que Bella Hadid, Charlie D’Amelio et Addison Rae contribuent également à la renaissance de ces appareils photo point-and-shoot. Les analystes affirment que cette tendance reflète des revivals similaires de styles du début du siècle, rapporte la chaîne BBC. À Singapour, la popularité de ces caméras, également connues sous le nom de “digicams”, a incité plusieurs détaillants à commencer à les vendre au second semestre de l’année dernière.

The digital camera renaissance of the 2000s

The fascination with retro technology isn't new, but interest in 2000s digital cameras represents an intriguing shift in how Gen Z connects with the past. These devices, which combine ease of use and a distinctly vintage aesthetic, offer a tangible alternative to the digital filters ubiquitous in today's photography applications.

The impact of celebrities and social media

The role of influencers and celebrities in popularizing these devices cannot be underestimated. By adopting and sharing their experiences with these vintage digital cameras, they inspire their followers to explore forms of visual expression that stand out from the seamless flow of modern digital content. This dynamic highlights the continued influence of public figures in consumer trends, even in the field of photography.

An opportunity for retailers

The growing demand for these devices has opened new avenues for specialty retailers. Stores like Digicam Depository, which offer an eclectic range of cameras from brands like Samsung, Sony, Nikon and Canon, are finding an enthusiastic new audience. The success of these companies shows that there is a viable market for products that combine nostalgia and functionality.

Tips for Potential Buyers

For those interested in acquiring a digital camera from the 2000s, it is advisable to look for well-preserved models and consider purchasing from reputable retailers. It's also helpful to familiarize yourself with the technical specifications of these devices, as they can differ significantly from today's standards in digital photography. Investing in a vintage camera can not only enrich your photographic experience but also connect you in a unique way to a bygone era.

In conclusion, the resurgence of digital cameras in the 2000s speaks to a broader desire to reconnect with the past while exploring unique creative expressions. This trend, supported by social media and celebrities, offers a fascinating perspective on how nostalgia can influence consumer choices and open new avenues for photography enthusiasts and retailers.


Digicams from the 2000s are making a comeback thanks to Generation Z: goodbye to smartphones and film cameras

Adrien Juzac

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